Hall Of Fades. A premium barbershop and hairstyling brand. A task to translate intricacy and upper class artistic direction. The client’s objectives were to create a consistent identity that is timeless, and vintage influenced. To properly communicate the brands aesthetics, finding compatible strengths within the realm of simplicity was key.
A strong and balanced premium look. Procedures into proper identity design with flourished influences and aged art styles. Accuracy adjustments and constant revising, common in the process of branding. Drafted as many different variations as possible. Typography was hand approached on a grid and adjusted. A serif based roman letterform.